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Biodiversity: Time to See the Bigger Picture!

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From UNEP

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A new outreach initiative launches 5 June 2009

5 June 2009 – World Environment Day, 5 June, see’s the unveiling of a new communication initiative on biodiversity brought through a partnership between Airbus, the National Geographic Society and the Secretariat of the Convention on Biological Diversity.

Under a campaign banner of “See the Bigger Picture” it’s designed to contribute to international efforts to raise public awareness on biodiversity, reaching out to children, youth and families. It will also encourage participation in The Green Wave project.

The Green Wave supports the goals of the Convention on Biological Diversity (CBD) to communicate, educate and raise public awareness on biodiversity. It aims to help raise awareness and educate young people – tomorrow’s leaders and citizens – on the loss of biodiversity that’s taking place across the world and the need to take action to preserve life on Earth.

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